Driving user adoption for SharePoint/Office 365 requires a thorough understanding of your user base–their business needs, their technology acumen, their preferred methods for learning and their motivational drivers. While many of my other blog posts focus on business needs and methodologies for engaging your user base, this post is dedicated to understanding motivation. Understanding the difference between extrinsic and intrinsic motivators (and how the types of tasks being performed impact the success of motivating factors) will help you understand your users and design adoption strategies that engage, delight and inspire.
Daniel H. Pink’s book Drive: The Surprising Truth About What Motivates Us provides an in-depth review of how human evolution and technological advancements have driven major shifts in personal motivation. Pink’s assertions will change the way you think about incentives (both for your Office 365 users and for your kids). The RSA Animate video below provides a quick summary of Pink’s findings. I recommend reading the book for more detail–it’s a quick and insightful read.
Here are a few timestamps to help you navigate the video:
00:25 – The “freaky” science behind what drives us
01:17 – Performance motivation (reward top performers/ignore low performers)
02:35 – Rewards don’t work that way! It’s a weird socialist conspiracy
04:20 – The key to leveraging if/then motivation
05:06 – The 3 factors that drive performance and engagement
08:08 – The reality of mastery (and how it will drive people to produce incredible results on their own time)