2018: A blogging year in review


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Late last year, I was challenged to write and blog more frequently on SharePoint/Office 365. It started as a five-week effort: write five new blog posts in five weeks. The writing didn’t concern me (I was an English & Journalism major; writing comes naturally). I was worried about coming up with meaningful topics to write on. I dove in and managed to get five posts written by the five-week deadline. I congratulated myself for the effort, relieved to be done. But after taking a couple of weeks off, I realized I missed it.

This year, I extended the model. I wasn’t sure I could manage a blog post per week, so I set a goal of publishing three blog posts per month. The results exceeded my own expectations! Here’s my 2018 blogging year-in-review:

Total # of blog posts in 2018: 43
Total # of words: 20,629
Average words per post: 480

Just like my five-week challenge, I was certain the biggest obstacle was going to be coming up with topic ideas. But here’s the thing–the more I blogged, the more topic ideas I came up with. There were only a couple of times this year when I was stumped for a new topic to blog about.

One of the biggest surprises this year was popularity of individual blog posts. Turns out I’m often a bad predictor of which posts will resonate with readers. I had to learn to write and publish without pre-judging whether a given post would be deep enough, technical enough, useful enough, etc.. At the end of the day, readers will determine the relative merit of each post. There’s no point in me trying to predict the outcome.

Some blog posts took on a life of their own, generating a great deal of interest. A prime example was my Ignite 2018 post on The importance of Community Managers. I wrote the post in less than 30 minutes (a very quick turnaround by my standards) and wasn’t sure it was deep enough to generate much attention. But the content resonated with the Office 365 community, and it was one of my most-tweeted blog posts of 2018.

I also had to learn to be ready when imagination struck. New blog post ideas can spring up anytime–while driving to work, grocery shopping, talking with other Office 365 practitioners, etc.. I learned to take a few seconds when imagination struck to jot down blog ideas when I had them. I’ve sent myself emails, left myself voice memos, created draft blog posts with a brain dump of ideas, etc. The methodology doesn’t matter–I just need to capture the ideas when I have them.

I’ve also been amazed how quickly (and how slowly) some blog posts come together. My post It’s not about the technology. It’s about the use case was written in 10 minutes after recording REgarding 365 debate #4: Org-wide Microsoft teams. Other posts take an inordinate amount of time and effort. I wrestled with Disruption vs. Value: Keeping your Office 365 Initiative Afloat for 10+ hours before I was happy with the results. While I hate the wrestling process, the outcome is always worth it.

So what am I planning for 2019? I haven’t set a formal goal yet, but want to maintain a frequent pattern of publishing new posts. I love the interaction with readers via Twitter, and have learned to love the writing and review process. Blogging frequently keeps me engaged in learning about Office 365, user adoption, and enterprise governance. It makes me a better employee, a better community contributor, and a better Microsoft MVP.

I’m signing off for 2018 with a summary of my top blog posts (by user views) and my favorite posts of the year. I hope you enjoy them!

Top posts (based on user views):

My favorite posts of 2018:

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